Our Marketing Process

Our Marketing Process

Our marketing process starts with listening. We meet with each client to determine their goals, understand the current state of their business and learn about their customers.

No Two Businesses Are Alike

Any marketing agency or service provider that tells you have they have the single solution to your marketing needs is full of baloney. Marketing is a complicated matrix of psychology, consumer insight and platform usage. There is no silver bullet.

Establishing brand recognition and trust is a gradual process, and achieving success in marketing typically requires a mix of perseverance, flexibility, and a deep understanding of your target audience. And lastly, balancing frequency and relevance of messaging is crucial, requiring diverse and engaging content to avoid overwhelming your target audience — University of Maryland.

Three Pillars of Business

The state of a business is important. You don’t skip Little League and go to the Majors.

The Three Pillars —

Foundation Pillar:

Website — You must have a functional, mobile-ready website. We build them for both PC’s and mobile. We put a call button on the mobile version AND we provide SEO service without an extra charge.

Google Business Profile — Your Google Business Profile is important. When someone searches for you directly, your GBP page provides a wealth of information — including reviews — to help consumers compare you with other business and learn about your offerings. It also plays a role in the Google Ranking algorithm.

Citations for business directories — There are 50 directory sites that account for 16% of Google rank algorithm. We comb through all the sites and get your info updated. Sounds simple. Takes forever.

Search Engine Optimization — Webcrawlers and search engines view your site like an x-ray. We build all the bones that make you relevant with consumer keyword searches in Google and other search engines. Without this, a tree falls in the forest and all that…

Paid Backlinks — We work with third-party sites to put your content on their site and backlink to you. Backlinks present a large component of Google’s rank equation.

Growth Pillar:

Once the foundation is complete, you can start to add social media and other content distribution channels.

This is about distribution, content and messaging.

Content Calendar — We help you identify narratives that are natural to your business based on the monthly and quarterly business cycle related to your business vertical.

Social Media Channels — Identifying and setting up content channels on Facebook, LinkedIn, Instagram, YouTube, TikTok, Truth Social, Telegram, Rumble, etc.

Emails — Build a database of loyal clients and amaze them with your knowledge and offers.

Brand Pillar — 

You business has matured to the point where you’re now doing brand marketing. The purpose of brand marketing is to psychologically attach your brand/products/services permanently into the minds of consumers. They see your name or logo and instantaneously understand what it is you do.

Brand Workshop — We dig into the ethos of your brand and review where you’ve come from after establishing the first two pillars.

Brand Marketing — TV Commercials, billboards, print advertising. You’re ready for primetime!

Earned Media — PR efforts get you placed in the media for new products and/or we offer your expertise as a subject matter expert and a go-to- quote machine for media companies.